Gen Z & Millennials: Support Dispensaries with Their Beliefs
Gen Z & Millennials: Support Dispensaries with Their Beliefs
Gen Z and Millennials are the two most socially conscious generations to date. They are passionate about making a difference in the world, and they are willing to use their money and spending habits to do so.
According to a 2022 survey by Deloitte, 70% of Gen Z and 61% of Millennials say that they are willing to pay more for products and services from companies that share their values. Additionally, a 2021 survey by Cone Communications found that 76% of Gen Z and 75% of Millennials believe that companies have a responsibility to make a positive impact on society.
There are many ways that Gen Z and Millennials are using their money to support what they believe in. Some people are choosing to donate to charities that support causes they care about. Others are investing in sustainable businesses or buying products from companies that are committed to social responsibility. They would rather spend money with dispensaries and other businesses that support their ideals and beliefs.
The growing popularity of cannabis among millennials and Gen Z presents a number of opportunities for cannabis businesses. By understanding the needs and preferences of these young consumers, cannabis businesses can develop products and services that appeal to them.
Millennials and Gen Z Make Up More than Half Of Cannabis Customers
According to a 2023 report by Headset, millennials, and Gen Z make up 63% of all cannabis sales in the United States. This percentage has been growing steadily in recent years, as more and more young people are becoming interested in cannabis.
There are a number of reasons why millennials and Gen Z are more likely to use cannabis than older generations. One reason is that they are more likely to be open to new experiences and less likely to be stigmatized by cannabis use. Additionally, millennials and Gen Z are more likely to live in states where cannabis is legal for recreational or medical use.
Why It’s Important to Fill Out Your Google Business Profile Attributes
There are a few reasons why it’s important to fill out your Google Business Profile attributes, especially if you are targeting Gen Z and Millennial customers. Considering they make up half of Cannabis customers, this is an audience segment you can’t afford to miss.
First, filling out your attributes can help your business to rank higher in search results. When customers search for businesses with specific attributes, such as “women-owned” or “LGBTQ+ friendly,” Google will prioritize businesses that have those attributes listed in their profile.
Second, filling out your attributes can help you to attract customers who share your values. When customers see that your business has the attributes that they are looking for, they are more likely to choose your business over others.
Finally, filling out your attributes can help you to build trust with customers. Customers are more likely to do business with companies that are transparent about their values and commitments.
By following these tips, you can make sure that your Google Business Profile is complete and informative. This will help you to attract customers who share your values and build trust with potential customers, especially those who put their money where their heart is: Millennials and Gen Zers!
If you need help with your Google Business Profile, book a call with our team to talk about how we can help you grow your business.
